Storytelling for Scientists
The Scientific Method is under attack. Intractable attitudes. Active hostility. Public indifference. Yet, science matters and it’s incumbent upon individual scientists to take up the banner.
The truth is that data alone is no longer enough. If you tell someone a fact, you trigger two parts of their brain. If you tell them a story, you trigger seven. As someone who wants to influence others to adopt a new point of view, would you rather lead with a fact or a story?
Storytelling for Scientists teaches the skill and art of changing public perception through non-fiction stories.
And it's a great way to bring your team together as they practice collaboration while sparking creativity.
Keynote. In a lively one-hour presentation, attendees learn why stories are effective for influencing thoughts, beliefs, and action. This is real brain science, folks.
Workshop. It starts with a solid foundation. Attendees learn story construction, how to find great non-fiction stories, and tell their stories in an effective manner. Using the supplied workbook, attendees will develop a marketing framework that can be used immediately.
Program. Extending the Workshop training, attendees will research their audience’s attitudes and perceptions, search out real non-fiction stories, and identify stakeholder traits. Then, using messaging pillars, a foundation story is created along with specific messaging for appropriate communication channels. Finally, a series of video conference calls will check on progress as well as act as accountability milestones.
Prices. As each offering is customized, costs will vary. However, a generalized price list is available here.
My Why. My personal mission is to champion storytelling and its power to change how people think, feel, and act because we all can make a difference.
About me. Based in Greater Seattle, Brad Cochrane is a TEDx Speaker Coach, Emmy-nominated TV Producer, and Aspiring Juggler. He’s written two books for business and will soon release his third, The Lazy Brain: Stop being too busy and get more done. He has a background in broadcast television, technical communications, copy-writing, and speaks to over sixty organizations a year across the U. S.
Ira Flatow, Host of Science Friday, once said of Brad’s writing, “Hey, that’s good stuff!”