Brad Cochrane
The Six Blind Scientists
“What is this thing?” asked the King. “An elephant, my lord,” said the Vizier. “I must know more. Wise Men! Although you six are blind,...
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Brad Cochrane
- Jul 30, 2019
- 3 min
Storytelling for Scientists
Science matters. The Scientific Method, the idea that facts are proven through rigorous analysis, is under attack. Intractable attitudes....
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Brad Cochrane
- Jun 21, 2019
- 2 min
The Power of Unconscious Trust
More people trust Amazon than their own banks. --Bain Loyalty in Banking Survey 2018 What does your bank do for you? Do you have a...
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Brad Cochrane
- Feb 19, 2019
- 2 min
Is it true blondes have more fun?
In 1961, the famous copywriter Shirly Polykoff proposed this very question and changed how American women thought about their hair color....
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Brad Cochrane
- Aug 1, 2018
- 1 min
I Am Not A Number
I am not a number, I am a human. For those of you who are treating your customers like data points, you're driving away real business...
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Brad Cochrane
- Apr 26, 2018
- 2 min
The Generational Bear
If you surprised a Mama Grizzly Bear, what would you do? I did once. Terrifying, vivid, and beautiful, that bear was on my mind as I...
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Brad Cochrane
- Mar 5, 2018
- 5 min
Over a Waterfall
If you ever find yourself going over a waterfall, you realize two things very quickly. First, you never see it coming. Second, well…...
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Brad Cochrane
- Feb 16, 2018
- 2 min
The Six Professions of a Professional Speaker
“So, you’re a professional speaker, eh? What kind of business is that?” A fair question and one that’s asked more often than not. On the...
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Brad Cochrane
- Jan 13, 2018
- 1 min
The Perfect Circle Gig
Back in the day, Ben managed some property and noticed that the main building was looking a bit shabby. He went looking for a painter to...
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Brad Cochrane
- Jan 3, 2018
- 1 min
Your Product is Your Story
Perhaps you’ve enjoyed Ramune, a delicious soda sold in a unique hourglass shaped bottle. Instead of a bottle cap, a freshness seal is...
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Brad Cochrane
- Jan 3, 2018
- 2 min
High-Fidelity Communication in a Low-Fidelity World
One hundred years ago, John met Mary at the annual town picnic and fell hard. In love’s first blush, the boy and girl spent every minute...
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Brad Cochrane
- Jan 3, 2018
- 1 min
Hemingway and Me
So the story goes something like this: Earnest Hemingway made a bar bet that he could write a story using only six words. He collected...
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