Brad CochraneNov 27, 20193 minThe Six Blind Scientists“What is this thing?” asked the King. “An elephant, my lord,” said the Vizier. “I must know more. Wise Men! Although you six are blind,...
Brad CochraneJul 30, 20193 minStorytelling for ScientistsScience matters. The Scientific Method, the idea that facts are proven through rigorous analysis, is under attack. Intractable attitudes....
Brad CochraneJun 21, 20192 minThe Power of Unconscious TrustMore people trust Amazon than their own banks. --Bain Loyalty in Banking Survey 2018 What does your bank do for you? Do you have a...
Brad CochraneFeb 19, 20192 minIs it true blondes have more fun?In 1961, the famous copywriter Shirly Polykoff proposed this very question and changed how American women thought about their hair color....